Diane Houston

Diane Houston is a Principal Analytics Strategist at Quantify Insights, a leading marketing intelligence firm, with over 14 years of experience transforming raw data into actionable marketing strategies. She holds an MBA with a specialization in Marketing Analytics from the Wharton School at the University of Pennsylvania, where her thesis focused on the econometric modeling of consumer behavior. Her professional philosophy centers on demystifying complex data, making it accessible and actionable for marketing leaders. Diane's expertise is particularly strong in predictive modeling and customer lifetime value (CLV) optimization, enabling companies to make smarter, data-driven decisions that yield sustainable growth. Prior to her current role, she spearheaded the analytics division at Ascent Digital, where her pioneering work in multi-touch attribution modeling consistently delivered significant increases in client ROI. Readers can expect her articles to provide clear, practical insights into applying advanced analytical techniques, debunking common myths in marketing measurement, and offering forward-thinking strategies for optimizing marketing spend in a rapidly evolving digital landscape